A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Mary McMichael-Liston's real estate career. Having lived in the Great Columbus Metropolitan Area for over 40 years and working as a full time licensed Realtor for over 24 years, Mary brings a wealth of knowledge and expertise about buying and selling real estate here. She utilizes the latest technology and the most innovative, digital marketing strategies so that you sell your home for more money with least amount of hassle in the shortest possible time. With her unique systems and workflows she delivers an exceptional level of customer service that consistently earns her raving reviews from both buyers and sellers.

As early as her first days in the business and now, Mary, a Listings Specialist, applies groundbreaking techniques to real estate marketing and business development. “I’ve always been an early adopter, I pour myself into my career and do as much education and research as I can in order to stand out,” says Mary, who holds a Bachelor’s degree in Hospitality Management. “I’ve done things differently than other agents for a long time, marketing from the ground up and staying ahead of the curve.” As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most fail to. I run my business like a business, not a part-time hobby.”

Her multiple designations and her consultative approach to client relations prove that, if there’s something to learn, Mary will embrace it. Her background in Hotel and Restaurant Management has kept customer service as a guidepost in her business and with her unique workflows and systems she delivers a level of customer service unlike any other agent. After all, she says "it’s more important now than ever for buyers and sellers to hire experienced, trained agents who have the necessary systems in place to not only deliver exceptional service but ensure that no deadline is missed, no detail overlooked, and that there is consistent communication thru out the buying and selling experience."

Mary places great importance on marketing. She optimizes the various Social Media platforms to target market to the masses. “I market my homes as if every home is a million dollar listing or more,” says Mary, noting that every house gets the full package, whether priced at $200,000 or $1 million plus. Before a home is listed, The McMichael-Liston Team pays for basic staging and provides a digital marketing platform that continues to be refined. “Our digital marketing gets the maximum exposure with SEO techniques and enhanced online placements. We’re also doing target marketing and text-message marketing. We create Specific Landing Pages to attract buyers in a unique manner.” From professional photography, videography and drone photography; the team then produces property-specific websites and four-page color brochures.

All of this effort helps Mary achieve her primary goal – happy clients. “I love being able to educate clients and to help people,” she says. “It’s about the person, not the money. Around our office we say, ‘People before things,’ and we know that as long as we’re taking great care of people, the best will come.” Having sold hundreds of homes, Mary’s vast experience enables her to be proactive, not reactive, during each transaction. “I’ve been in this business more than 24 years and closed so many deals that I know what can go wrong!” Mary says with a self-deprecating laugh. She and her team create the best possible outcomes with the utmost professionalism. Clients notice, telling Mary that the experience of working with her is smoother and more enjoyable than they expected. As a result, clients spread the word about The McMichael-Liston Team as can be seen from the mass amount of reviews she has online.